Gaza Remembers

Client:Islamic Relief.

The beginning of 2009 saw one of the most inexplicable acts of aggression against a civilian population in modern times. Our client Islamic Relief was at hand to provide immediate relief having been a major NGO in the area since 1994. Dezign Fanatics response was to provide pro-bono design support for press adverts that helped to generate £3 million in fund-raising.

Mission: One year on, and Islamic Relief did not have took far to find a creative partner to develop a campaign concept and media deliverables to remind past donors and the general public of how their donations made a difference during the emergency. In addition to highlighting the ongoing projects and much needed continuation of support to help rebuild lives and infrastructure in Gaza. Gritty and bold headline type carries the message to the viewer - not to forget their plight. Fresh colours draw the eye. Reportage photos are mixed with angled graphic devices and lines that accentuate the uncomfortable and fractured nature of everyday life in Gaza. The communication is split into three categories which is mirrored in print and online marketing tools.

Deliverables: