routes to work south

Routes to Work South

Client: Routes to Work South

South Lanarkshire's major employment services provider. An organistaion that works with clients and partners to address social barriers to employment. On a broader level it helps employers to access local workforce via training and selection in-line with strategic recruitment requirements.

Mission: To refresh the brand and deliver integrated media tools that reflect the experience, expertise and new found vision of the organisation. This impetus is in tune with a number of structural and new investments made by the client. Our approach has been to build on a successful pitch presentation that focussed on pushing a confident, human and energetic tone. The identity has evolved through reworking and a short snappy strapline is introduced. The stationary is more representative of the new locations covered by the use of a map of the council boundaries under its remit. Consistency is made possible through the use of black and white photography. Subtle but significant graphic devices and a clean layout makes the brand work smarter on all levels.

Deliverables: