


Carolyn Donaldson, Director Dwell Lettings
Dwell Lettings
Client: A new start business, operating in a saturated market place. Director Carolyn and Gordon were looking to provide letting that differentiated itself through ease of use and a more friendly approach.
Mission: The Fanatics were challenged to create a brand that stood out from the clones in the market place. The brand and media deliverables needed to reflect a professional service and a tone that was distinct. Our research mapping tools proved invaluable. Because of this insight the brand developments flowed and the final mark was a delight to implement. The entire mission proved to be great example of how a new start sme can get of to the best start and compete from day one with established competitors. Investing in an integrated brand and message means that starting a new business need not be so difficult to get off the ground.
Deliverables:
- Competitor research
- Brand development
- Identity design
- Stationery
- Signage
- Photography
- Copy-writing
- Print literature
- Press adverts
- Website
- E-newsletter.
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For more information about this project email info@dezignfanatics.co.uk
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