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3in1xtra
Client: Established in 1982 - the original 3in1 is an established and well visited location for city professionals and students alike. Since then many copy cat namesakes have appeared, and post millennium saw it being faced with fierce mainstream competition from the likes of Greggs and Subway. The shop front and brand was in danger of being out of date. A serious rethink was needed.
Mission: Our first stop was to investigate naming tweaks that would help the business stand out from the pretenders and obtain trademark protection. Next, was a revamp of the brand and interior and exterior look and feel. This was followed by complimentary communication media and yummy verbal propositions. All of which was aimed at taking the business and its customers to a higher level, and at the same time attract passing trade. For just deserts - a website is currently on order.
Deliverables:
- Naming
- Competitor research
- Identity design
- Exterior and interior signage
- Window promotional posters
- Menus
- Photography (food and location)
- Website.
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For more information about this project email info@dezignfanatics.co.uk
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