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Fasting to Remember
Client: Fasting to Remember is a charitable initiative promoting a one day national UK fast. Aimed at all communities, predominately in schools, it is hoped that by experiencing life without important necessities such as food and drink, we can generate more empathy and understanding of the worlds poor and children in need in the UK. Funds raised go to Barnardos and Action for Africa.
Mission: To develop a campaign identity and a simple website and information leaflet/poster.
Fasting, we found, was an act carried out by people the world over, and within most faiths. The final identity projects the coming together of people on such a basis. A thought bubbles carries the message. The website is to the point and the leaflet pulls no punches.
Deliverables:
- Campaign identity
- Leaflet
- Website design and development.
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For more information about this project email info@dezignfanatics.co.uk
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