Dilwar Hussain, Head of PRC,
Policy Research Unit

Policy Research Centre

Client: Policy Research Centre (PRC) is a think tank providing strategic consultation and training on Muslims and Islam in the UK.

Mission: To develop an identity and communication media for the centre that is both imaginative and conservative. With consideration of the target audiences - government, press and PR, researchers, the PRC visual entity had to be seen as a serious and reliable source of information, without compromising on visual appeal.

The outcome is an intelligent mark - centred on the ability to think critically. The web site continues using similar visual language. A level of consistency and control is paramount as the brand continues to take shape.

Deliverables: