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Colours of Islam

Client: A unique UK charity promoting the charitable aspects of Ramadan and Eid to put smiles on the faces of all sick children in hospital.

Mission: To develop a positive and playful brand mark and integrated deliverables that help explain the aims and objectives of Colours of Islam. The outcome should connect with both the donators and receivers and with Muslims and non Muslims.

The identity uses love hearts in the style of repetitive Islamic designs, and a rounded font that is distinct and young in tone. The accompanying tools such as the stationery, website and leaflet, continue the colourful theme and supporting splash graphic. Where needed the strapline "making Eid special for all sick children" is pushed to the forefront. The website uses folder tabs to navigate and a simple inexpensive donation process. The design layout is built on the strategy - a time to work and a time to play - meaning an energetic style that maintains a sense of control and access.

Deliverables:

• Brand Identity
• Fund-raising leaflet
• Stationery
• Website design & development
• Launch event tools: pop up banner, event program, Powerpoint presentation, cake design.

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For more information about this project email info@dezignfanatics.co.uk

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