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Client: Philips Essence Domestic Appliances
Mission: While employed at the award winning design consultancy - Philips Design, Khalid Raza was part of the strategic design team which created this solution. Create a total packaging communication concept for a range of new high end white kitchen appliances aimed at high-mid income earners, who appreciate performance, design and enjoy cooking with natural ingredients.
A clean and contemporary solution combines sensitive and strong photographic lighting and crops to bring out the aesthetic qualities of the products with graphic ingredient identities. This is contrasted by bold colour usage on top and illustrative key benefits symbols. This clean photographic styling is carried through to the product features which are visually universal in their communication.
Deliverables:
- Packaging concept
- Packaging range roll out
- Art direction & photography.
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For more information about this project email info@dezignfanatics.co.uk
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