Inverclyde Council

Client: Inverclyde Council Planning Department

Mission: Working with HND Graphic Design students at James Watt College in Greenock, lead and deliver the production of a set of 12 walking cards aimed at making inhabitants of the Inverclyde region more aware of their surroundings and discover the benefits of walking.

This project required many heads. An educational one and a commercial one. 12 students were directed to deliver one card front as a part of their taught module, while the fanatics harmonized the backs of the cards by developing a simple route navigation structure. The final step was to package the cards - a lively A5 document folder was created providing information about the initiative and stakeholders.

Deliverables: