OFFLINE
Abdul Wahid, Managing Director, Techstar.
INTEGRATED
Techstar
Client: A new business start up by property entrepreneur Abdul Wahid. Techstar is a city centre outlet offering personal computer and mobile phone repairs, sales and upgrades.The business aims to offer an alternative and more personal services to customer dissatisfied from experiences with well-known brands such as PC world.
Mission: To carry out a brainstorm for the business name. To build that name into a brand identity - the mark, colour scheme, strapline, supporting elements. The toolbox should translate into key media deliverables to give the business the right start from day one.
The name is a combination and echoes the subject matter and the superior service being delivered. The name ?integrates? a star character for a genius and friendly tone. Green and dark grey help the communication stand out and be noticed, whilst a digital font for headlines in the print speaks the right language. A very consistent message, just like well known established brands. Small it seems might be the new big soon. Five star work all around.
Deliverables:
- Naming
- Stationary
- Brand identity
- Signage
- Window posters
- Leaflet.
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For more information about this project email info@dezignfanatics.co.uk
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