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City Cutz
Client: A new start up business based in the city centre. City Cutz aims at no nonsense haircuts for city people - meaning an accessible, qualified and affordable service.
Mission: To develop the brand mark and necessary communication tools to get the business of the best possible start during a tough period for the High Street.
The identity instantly symbolises what the business delivers. It uses traditional babers colours, but in a contemporary way. The tone of the communication tools is sharp. With a mainly male target audience there is no overtly fancy elements. Trust is often in the details and that also means simplicity. After only 3 months of opening the business is close to achieving its targets. The business literature points to the opening times, prices and special offer for new and loyal customers. Business the way business used to be.The results have a been "a cut above the rest".
Deliverables:
- Brand identity
- Signage
- Window poster design
- T-Shirt Design
- Loyalty Card Design
- Leaflet Design.
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For more information about this project email info@dezignfanatics.co.uk
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