OFFLINE
Wahid Qadir, Director, Texstile Scotland Limited.
INTEGRATED
Blue Canyon
Client: Texstile Scotland - Edinburgh based manufacturer and distributor of bathroom and kitchen accessories.
Mission: Texstile Scotland wanted to create a brand under which it could promote its products.The name Blue Canyon was selected. A major factor for approaching a professional design agency was to make this brand work for them in opening doors. Other considerations were that the identity and graphic packaging style could easily be printed on different material bases - cardboard, plastic, cloth. The look should appeal to mid income earners and not feel out of place and compete favourably alongside those on offer in high street department stores. In addition the graphic style adopted should be flexible to work well on different formats.
We needed to think with many heads for what was a brief with a tall order. Following a big effort - a clear favourite appeared from the design concepts shown for the brand mark. We then set off creating a graphic style and toolbox for a series of products. Consistently strong devices such as the flowing lines, an information hierarchy and creative imagery where needed got the packaging onto the level demanded in the brief. With the clients blessing we continued pushing the style and imagery over a period of time and onto newer products. Our client now finds it much easier to open doors and make appointments. Subsequently his business has seen a significant increase in sales.
Deliverables:
- Competitor research
- Brand identity
- Labels and swing tickets
- Packaging communication.
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For more information about this project email info@dezignfanatics.co.uk
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