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Drew Steele, Managing Director, Ionia Espresso Limited
Ionia Espresso
Client: A new start business, introducing Italian coffeee beans and machines to an existing and new client base.
Mission: Incorporate a well known Sicilian coffee brand - Ionia - into this new UK licensed supplier of their coffee beans and machines.
Knowing the value of building a brand, and the heritage of a successful one, we explored a range of options, all of which were sensitive to the existing Ionia brand. The final outcome houses the Ionia mark, and maintains the colour pallet. The strap-line conveys the scope of the offering.
Vehicle livery is seen as an important advertising outlet in this industry where sales, maintenance and delivery calls are regularly made. A bespoke design was sought, and involved commissioned photos of coffee beans to fit the vehicle form and copy writing that made a pun on good driving and the mafia connection of the coffee's origin. Ionia Espresso, coming to a cup near you soon. You have been warned.
Deliverables:
- Brand identity
- Stationary
- Vehicle livery.
View more images from this project
For more information about this project email info@dezignfanatics.co.uk
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