


Philips Medical Systems
Client: Philips Medical Systems
Mission: While employed at the award winning design consultancy - Philips Design, Khalid Raza was part of the strategic design team which created this solution - to bring the various departments and business units together in a comprehensive manner and as a harmonious entity in the form of a corporate brochure. It should be an opportunity to reflect the divisions new status as the second largest medical company in the world, and its wide ranging provision and leadership in R&D.
A seamless colour coordinated concept is used to carry one face to the audience. Treating the pages with interactivity and affinity with the different types of users, an information hierarchy is created to suit those interested in detailed reading or speed flicking, and products highlights or human testimonials.
Deliverables:
- Corporate brochure design
- Art direction and photography.
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For more information about this project email info@dezignfanatics.co.uk
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