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Mazar Khan, Consultant, ii Scotland.
ii Scotland
Client: A new Scottish based organisation providing information and training on Islam and Muslims.
Mission: Design and development for ii Scotland’s identity, and leaflets. Main targets are non Muslims (schools, educators, service providers - NHS, Police etc, employers), partner bodies - mosques, councils, multi faith organisations, charities. Tone of voice: approachable, professional (not too business like), attractive to organisations and individuals. No stereotype Muslim design - mosques or minarets. Should link to Scotland in some way.
A lot of investigation leads us to this very typographic solution. The juxtaposition allows the reader to make full use of the Scottish abbreviation (slang “aye,aye”) and the descriptive title. Our research found that Islamic and Celtic designs had many similarities. We used these sources of inspiration to our advantage. In this case the typeface has a Celtic slant, whilst the exaggerated i leans to a more Kufic Arabic script as does rotating the dots on the letter "i". Navy blue and turquoise blue continue to radiate the twinning. A simple and striking outcome.
Deliverables:
- Identity design
- Leaflet design.
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For more information about this project email info@dezignfanatics.co.uk
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