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INTEGRATED
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In Room
Client: A multi room specialist, looking to expand its offering to the Hotel and Hospitality sector as the countdown to the analogue switch off nears.
Mission: The Fanatics were asked to create and develop a digital market solution.
The aims were to
- Get the message across to small/medium hotels that they need to do something about their TV Network with the advent of the analogue switch off
- Sell Video On Demand as a "revenue stream" not a cost
- Sell the consultancy to gain trust.
The result was a series of emailers that followed an intended story line.
With colours based on the traffic light system - and a format that resembles door hangers - strong headline grabbing type puts it straight to you and leads you to the offering. Repeated action points make it difficult for the user not to take action either by phone or clicking. A web landing page is set up to further describe the benefits of In-Room and its IPTV services. With something in it for everyone, and a great design - it's a win-win proposition.
Deliverables:
- Design concept
- Email marketing campaign
- Copy writing
- Web landing page.
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For more information about this project email info@dezignfanatics.co.uk
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