Dezign Fanatics Online Brand Project 8 | Brand Development Glasgow | Graphic Design Glasgow | Web Design Glasgow, Lanarkshire | Scotland

glasgow chiropractic

Client: Glasgow Chiropractic - Scotland’s largest chain of practices.

Mission: Mission: Revamp the existing site to reflect a more up to date and human image for existing and potential patients, encourage staff participation, and ultimately increase traffic via search optimisation.

Building on discussions and a concepts presentation covering navigation and aesthetics - a design was developed that utilised a graphic spine as a navigation bar as well as playful headlines. The layout allows for banner space to promote a variety of workshops and endorsements from the organisation.

The site goes deeper to host mini-sites for each of its 20+ practices. Whilst key words and content is king, every effort is made to provide a visual balance between aspirational images and text. The project expanded into a photography commission with Glasgow locations, real people models and studio shots. The results are warm images that strike a cord with the visitor.

Deliverables: