3in1xtra

Client: Established in 1982 - the original 3in1 is an established and well-visited location for city professionals and students alike.

Mission: Since 1982 many copy-cat namesakes have appeared, and post millenuim saw it being faced with fierce mainstream competition from the likes of Greggs and Subway. The shop front and brand was in danger of being out of date. A serious rethink was needed.

Deliverables:

Naming
Competitor Research
Identity Design
Exterior and Interior Signage
Window Promotional Posters
Menus
Photography (food and location)
Website.

Blue Canyon

Client: Texstile Scotland - Edinburgh based manufacturer and distributor of bathroom and kitchen accessories.

Mission: Texstile Scotland wanted to create a brand under which it could promote its product’s. The name Blue Canyon was selected. A major factor for approaching a professional design agency was to make this brand work for them in opening doors. Other considerations were that the identity and graphic packaging style could easily be printed on different material bases - cardboard, plastic and cloth. The look should appeal to mid income earners and not feel out of place and compete favourably alongside those on offer in high street department stores. In addition the style adopted should be flexible to work well on different formats.

Deliverables:

Competitor research
Brand Identity
Labels and swing tickets
Packaging Communication.

Blue Orange Photography

Client: Blue Orange Photography

Mission: Create a website that will take Glasgow based people‘s photographer Simon McEachran’s business to the next level. The web site should showcase Simon’s work to varied audiences and help bring in online enquiries by being easily found through searches.

Deliverables:

Website Design and Development.

Clyde Gateway

Client: The Clyde Gateway Urban Regeneration Company (URC) was established in December 2007. It is a partnership between Glasgow City Council, South Lanarkshire Council, Scottish Enterprise and the Scottish Government. Over the next two decades, the URC will be charged with leading the way on achieving unparalleled social, economic and physical change in an area that is 2,070 acres in size. Clyde Gateway is one Europe’s biggest regeneration projects.

Mission: The original brief was to create a “temporary” professional website that expressed the aims and objectives of the (URC) without loosing its local focus and aspirations. The purpose of the web site is to support the CG team in gaining momentum and act as an information portal to interested parties - the audiences vary from local government, researchers, developers, press, businesses, the local community and the general public. The website evolved into a permanent piece due to popular approval and has been followed with further online and offline commissions.

Deliverables:

Website Design and Development
Interactive Online Map
Art Direction & Photography
Publicity Material
Press Adverts
Seasonal Emailer.

Dwell Lettings

Client: A new start business, operating in a saturated market place. Director Carloyn and Gordon were looking to provide letting that differentiated itself through ease of use and a more friendly approach.

Mission: The Fanatics were challenged to create a brand that stood out from the clones in the market place. The brand and media deliverables needed to reflect a professional service and a tone that was distinct.

Deliverables:

Competitor Research
Brand Development
Identity Design
Stationery
Signage
Photography
Copy-Writing
Print Literature
Press Adverts
Website
E-newsletter

Essence

Client: Philips Essence Domestic Appliances

Mission: Create a total packaging communication concept for a range of new high-end white kitchen appliances aimed at high-mid income earners, who appreciate performance, design and enjoy cooking with natural ingredients.

Project carried out by Khalid Raza as part of Philips Design

Deliverables:

Packaging Concept
Packaging Range roll out
Art Direction & Photography

Equita

Client: Equita Property and Development is a locally based new start up selling top-level property developments varying from new builds, extensions and refurbishments. Outcomes offered are usually to a clients bespoke design and have the option of integrating the latest technology where appropriate.

Mission: To create a brand that reflected a traditional and reliable construction firm, not out of touch with modern demands. In a very tough market place, and in recessionary time, the brand should remove all questions regarding trust and professionalism. It should be uplifting and strong, making a purposeful commitment of intent.

Deliverables:

Name
Brand Identity Design
Stationery Design
Vehicle Livery
Website Design

Human Relief Foundation Qurbani

Client: Qurbani in Arabic means “sacrifice”. It falls at the end of the Hajj pilgrimage and marks the Muslim Festival of Eid-Al-Adha. The meat of animals slaughtered is distributed to those most in need. Human Relief Foundation organizes and distributes Qurbani in some of the world’s poorest countries.

Mission: To deliver a strong integrated campaign, encouraging people to choose a HRF Qurbani donation ahead of its competitors. This meant a bold proposition, which touches upon what the event really means for both the donor and recipient, and highlighting the range of countries which can make your sacrifice in.

Deliverables:

Campaign Concept
Direct Mail Pack
Outdoor Billboards
Website Integration and Landing Page
Email Campaign
Press Adverts
Vehicle Livery

Multi-faith Booklet - ISB

Client: Islamic Society of Britain

As one of the most progressive organisations of its kind, ISB is relentless in its work to portray a more accurate picture Islam in the UK. It works tirelessly with like-minded faith groups to tackle challenging issues that effect not only Muslims but wider society.

Mission: This particular project objective was to deliver a unique booklet that shows the multicultural and community themes within the faith. The content was based on scholarly input and texts. A set of 12 posters were subsequently requested to compliment the booklet.

Deliverables:

12 Page Booklet Design
Poster Set Design
Print Management

Islamic Relief - Qurbani Campaign

Client: Islamic Relief - Europe largest Muslim Charity. A member of the governments DEC body - Islamic Relief is dedicated to alleviating the poverty and suffering of the world's poorest people.

Mission: To develop the charities 2008 Qurbani campaign along the lines of a seasonal ask - with legs to evolve into a winter appeal.

Deliverables:

Campaign Concept
Image search
Direct Mail pack - letters and 12 page booklet
Press Adverts
Posters
Mosque Pack
E-banners
E-newletters
Website section

Penny Appeal

Client: Penny Appealis a charity which aims to relieve poverty and advance the education of orphaned and destitute children in Pakistan. Recently it has organized its first charity challenge event – a trek to Base Camp Everest.

Mission: To develop an inward and outward challenge concept which captures the imagination of not only potential donors but also willing participants to undertake the challenge. The end delivery should fit in with the Penny Appeal brand - be clean, contemporary and to the point.

Deliverables:

Campaign Concept
Participant Pack
Business Sponsorship Leaflet
Sponsor Form
Event Poster and Flyer Design
Emailer Design
Website Integration

Philips Brand Book and Brand Site

Client: Philips is one on the worlds leading technology brands. Responsible for ground-breaking moments in Healthcare, media, entertainment and lifestyle - Philips keeps it sensible and simple.

Mission: This project was carried out by our Creative Director as part of a strategic team whilst an employee at the award winning design consultancy - Philips Design. The brief was to take the Philips Brand to the next level by creating an inspirational book that informed 26,000 decision makers about the Philips brand, its heritage and vision - and an extranet site that eased the transition of the brand from paper to online media and into the new millenium.

Project carried out by Khalid Raza as part of Philips Design

Deliverables:

Concept Creation
Book Design
Studio and Location Photography
Extranet Site

Policy Research Centre

Client: Policy Research Centre (PRC) is a think tank providing strategic consultation and training of Muslim and Islam in the UK.

Mission: To develop an identity and communication media for the centre that is both imaginative and conservative. With consideration of the target audiences - government, press and PR, researchers, the PRC visual entity had to be seen as a serious and reliable source of information, without compromising on visual appeal.

Deliverables:

Identity
Website Design & Development
Stationery
Promotional Items

Routes to Work South

Client: Routes to Work South - South Lanarkshire’s major employment services provider. RTWS is an organistaion that works with clients and partners to address social barriers to employment. On a broader level it helps employers to access local workforce via training and selection in-line with strategic recruitment requirements.

Mission: To refresh the brand and deliver integrated media tools that reflect the experience, expertise and new found vision of the organisation.

Deliverables:

Brand Identity Design
Stationery Design
Client and Employer Leaflet Design
A4 Document Folder Design
Website Design
Photography Shoot
Print Management

Southside Housing Association and Cardonald Triangle

Client: A joint campaign by a regional housing association and local housing organistation.

Mission: The battleground has opened up for tenants to decide whether their housing management should remain with the government appointed GHA or move to potential bidders more locally based. Our client Southside Housing Association was one of the suitors aiming to convince a number of smaller local housing organisations and their tenants (LHO’s) to transfer housing stock management to its portfolio. Our brief was to deliver an identity and campaign material to point to the benefits of local control and swing tenants to ticking yes to Southside Housing Association when they voted for or against Second Stage Transfer.

Deliverables:

Campaign Identity
Campaign Leaflet
Campaign Posters

Techstar

Client: A new business start up by property entrepreneur Abdul Wahid. Techstar is a city centre outlet offering PC and Mobiles repairs, sales and upgrades. The business aims to offer an alternative and more personal services to customer dissatisfied from experiences with well-known brands such as PC world.

Mission: To carry out a brainstorm for the business name. To build that name into a brand identity - the mark, colour scheme, strapline, supporting elements. The toolbox should translate into key media deliverables to give the business the right start from day one.

Deliverables: