Colours of Islam

Client: A unique UK based charity promoting the charitable aspects of Ramadan and Eid to put smiles on the faces of all sick children in hospitals and hospices such as Yorkhill Royal Hospital for Sick Children, Edinburgh Sick Children’s Hospital, Robin House and Rachel Houses hospices.

Mission: To develop a positive and playful brand mark and integrated deliverables that help explain the aims and objectives of Colours of Islam. The outcome should connect with both the donors and receivers and with Muslims and non-Muslims. The end product should sit comfortably alongside well-known children’s charities, but retain its own personality.

Deliverables:

Brand Identity
Fund-raising leaflet
Stationery
Website design & development
Launch Event Tools: Pop-up Banner, Event Program, Powerpoint Presentation, Cake Design
On going Emailers and Fundraising Flyers
Eid Cards

Fasting to Remember

Client: Fasting to Remember is a charitable initiative promoting a one-day national UK fast. Aimed at all communities, predominately in schools, it is hoped that by experiencing life without important necessities such as food and drink we can generate more empathy and understanding of the worlds poor and children in need in the UK. Funds raised go to Barnodos and Action for Africa.

Mission: To develop a campaign identity and a simple website and information leaflet/poster.

Deliverables:

Campaign Identity
Leaflet
Website

FOSIS

Client: Established in 1963, FOSIS stands for the Federation of Student Islamic Societies, a body that caters for the needs of Muslim students in further and higher education across the UK and Ireland. Since inception it has provided much needed support for students and other organisations, often acting as the voice for Muslim students and a gateway for research, information, dialogue and promoting campus, regional and national events.

Mission: To develop an integrated “regular giving” campaign. A first for an organization that has promoted good causes on many fronts and relies solely on goodwill donations and endowments. The campaign should attract and inform not only students but also professional and alumi about the value added by FOSIS. It should be direct and incorporate unique USP’s about FOSIS.

Deliverables:

Campaign Concept
Photography Art Direction
Campaign Posters
Pop-Up Banners
Emailer Design and Development
Website Landing Page
Online Banners

Gaza Remembers

Client: Islamic Relief. The beginning of 2009 saw one of the most inexplicable acts of aggression against a civilian population in modern times. Our client Islamic Relief was at hand to provide immediate relief having been a major NGO in the area since 1994. Dezign Fanatics response was to provide pro-bono design support for press adverts that helped to generate £3 million in fund-raising.

Mission: One year on, and Islamic Relief did not have look far to find a creative partner to develop a campaign concept and media deliverables to remind past donors and the general public of how their donations made a difference during the emergency.

Deliverables:

B14 Page Booklet Design
Press Adverts
Pop Up Banner
Website Pages
Integrated Email Campaign

Global Peace and Unity 2011

Client: Global Peace and Unity, is an expo that promotes the Muslims market place and faith. It is the biggest gathering of Muslims at a single event in the UK, and as such attracts leading individuals, organizations and businesses and brands, which in turn, promote their activities to a footfall of 80,000 visitors at London’s Xcel.

Mission: Our client, Human Relief Foundation’s experience and exposure at past GPU expo’s have fallen well short of their expectations. Our mission was to develop an exhibition booth and marketing concept that put the charity firmly back on the map and gave the staff the confidence to shout about their work. The requirements included sourcing an exhibition supplier and managing the entire operation before and during the event.

Deliverables:

Exhibition Booth Design
Exhibition Graphic Design
Campaign Concept
Expo Flyer
T-Shirt Design
Press Adverts
Paraphernalia
Online Promotion

Human Relief Foundation Qurbani

Client: Qurbani in Arabic means “sacrifice”. It falls at the end of the Hajj pilgrimage and marks the Muslim Festival of Eid-Al-Adha. The meat of animals slaughtered is distributed to those most in need. Human Relief Foundation organizes and distributes Qurbani in some of the world’s poorest countries.

Mission: To deliver a strong integrated campaign, encouraging people to choose a HRF Qurbani donation ahead of its competitors. This meant a bold proposition, which touches upon what the event really means for both the donor and recipient, and highlighting the range of countries which can make your sacrifice in.

Deliverables:

Campaign Concept
Direct Mail Pack
Outdoor Billboards
Website Integration and Landing Page
Email Campaign
Press Adverts
Vehicle Livery

Human Relief Foundation Ramadhan

Client: HRF has been the primary charity in Iraq since 1991. Their relief work has since expanded to other countries and areas. These include Somalia, Ethiopia, Chechnya, Bosnia, Kosovo, Kashmir, Pakistan, India, Bangladesh, Afghanistan, Palestine and many other areas. The fasting month of Ramadhan is major event for the worlds Muslims and one in which charitable giving is encouraged and reaches its peak. For charities like HRF it is an ideal opportunity to promote itself and its projects.

Mission: For the past few years HRF’s Ramadhan donations have remained stagnant. Our brief was to produce an extensive integrated campaign with a clear “ask” which would highlight the charity’s work and most importantly lead to an increase in donations. The project became even more challenging with the unforeseen Pakistan Floods Disasters taking place at the beginning of Ramadhan.

Deliverables:

Campaign Concept
Direct Mail Packs
Postcards
Press Adverts
Email Campaign
Outdoor Billboards & Banners
Website Integration and Landing Page
Shop Window Posters
Vehicle Livery
Pop-up Banners

ISB - IAW Schools Resources project

Client: The Islamic Society of Britain is a charitable organisation committed to promoting a positive image of Muslim contribution in British society. As a forward thinking organisation its work involves collaborative projects and raising awareness of Islam and Muslim in the UK.

Mission: The IAW Schools Resources projects is about addressing the need for reliable, innovative and clear Religious Education material to primary schools in the form of a free workshop on the Islamic faith and resources for both teachers and pupils. The materials required were varied and needed to en-capture an Islamic ethos in a modern world. The solution needed a consistent and flexible theme. A limited budget only pushed us harder to develop a structure and techniques that did not compromise on the quality of the end product.

Deliverables:

Workshop Leaflet
Information Boards
Powerpoint Presentation / CD label
Play Cards
Question & Answer Sheets
Volunteer Checklist
Book Markers
Lesson Plans

1000 years - Islam Awareness Week

Client: Islamic Society of Britain.

Mission: Work closely with ISB on its annual Islam Awareness Week campaigns. Create innovative concepts that promote the Muslim way of life and their positive contribution to UK society at a time when the community is faced with disproportionate negative media coverage.

Recent years have seen a number of projects materialise. From large-scale exhibition posters that build on the theme of real people demonstrating being a good neighbour, to a booklet that highlights 1000 years of Islamic influence in the UK (project shown), to an identity to kick-start ‘shared values’ initiative across the UK.

Deliverables:

Bookley Design

ii Scotland

Client: A new Scottish based organisation providing information and training on Islam and Muslims.

Mission: Design and development for ii Scotland’s identity, and leaflets. Main targets are non Muslims (schools, educators, service providers - NHS Police etc, employers), partner bodies - mosques, councils, multi faith organisations, charities. Tone of voice regarding: approachable, professional (not too business like), attractive to organisations and individuals. No stereotype Muslim design - mosques, minarets. Should link to Scotland in some way.

Deliverables:

Identity Design
Leaflet Design

Islam In Schools

Client: Islam Awareness Week is a high level annual event tackling issues and perceptions towards the Islamic faith the two million Muslims residing in the UK with a view of creating better understanding and increasing relations between communities. This event acts as a catalyst for introducing much needed initiatives.

Mission: The IAW Schools Resources website is a project that aims to address the need for reliable, innovative and clear online resources on Islam for both teachers and pupils in Primary Schools. The portal should utilise style and system that is appropriate to the subject matter and the user groups. It must cater for simple answers to in-depth knowledge and meanings about Islam and Muslims. The solution should take benefit from being database driven and hosting multimedia content, allowing for interactive engagement and searches, and the possibility to sell some publications via a shopping cart. On completion the brief was extended to design a game that children could play after a mosque visit.

Deliverables:

Website design and development
Database and Shopping Cart Integration
Animation
Game Design & Development
Hosting and Maintenance

Kensington Muslim Community Centre

Client: Kensington Muslim Community Centre (‘KMCC’) is a registered charity whose mission is to create a harmonious environment and promote the enhancement of human values, spiritual attainment and faith in God. KMCC intends to provide the community in Kensington and Chelsea with a focal point for a range of spiritual, social, cultural, educational and training activities.

Mission: To develop and deliver the necessary communication tools to help the initiative gather momentum. A key requirement was that the appropriate tone was used for an initiative set in one of the most desired boroughs within London, and home to many residents of Arabic descent. This naturally meant bi-lingual publicity.

Deliverables:

Brand Identity
Stationery Design
(Arabic and English) Brochure Design
(Arabic and English) Website Design & Development
Poster Design

KUBE

Client: Kube Consultants are a diverse group of individuals acting as a collaborative to provide diverse solutions for organisations seeking to engage with the Muslim and ethnic marketplace and vice versa. They offer full service delivery including: campaigns, events, fundraising, marketing, PR, training, sales, and trouble-shooting.

Mission: To develop the brand and present it in a creative and articulate way. This means connecting with the subject matter and potential customers through imagery and facts that are relevant but not overly faith based. The idea is to come across as a professional and flexible outfit with know-how and a track record.

Deliverables:

Naming Assistance
Identity Design
Stationery Design
Website Design & Development

Naeem Raza.com

Client: Naeem Raza is one of the leading marketing consultants working in the UK Muslim and ethnic market place. He currently supports a number of clients in the 3rd sector, community organisations and businesses. More recently he has excelled as an effective fund-raiser, hosting events up and down the country, and as a popular TV presenter on the Islam Channel.

Mission: To deliver the brand and website behind the name. The sudden increase for Naeem’s services has meant the need for a brand identity and professional website. The signature should be bold and reflect his versatile personality, whilst the website should have the look of a well laid out curriculum vitae where potential clients can find out more about him and submit enquires.

Deliverables:

Brand Signature
Website Design & Development

Penny Appeal

Client: Penny Appealis a charity which aims to relieve poverty and advance the education of orphaned and destitute children in Pakistan. Recently it has organized its first charity challenge event – a trek to Base Camp Everest.

Mission: To develop an inward and outward challenge concept which captures the imagination of not only potential donors but also willing participants to undertake the challenge. The end delivery should fit in with the Penny Appeal brand - be clean, contemporary and to the point.

Deliverables:

Campaign Concept
Participant Pack
Business Sponsorship Leaflet
Sponsor Form
Event Poster and Flyer Design
Emailer Design
Website Integration

Policy Research Centre

Client: Policy Research Centre (PRC) is a think tank providing strategic consultation and training of Muslim and Islam in the UK.

Mission: To develop an identity and communication media for the centre that is both imaginative and conservative. With consideration of the target audiences - government, press and PR, researchers, the PRC visual entity had to be seen as a serious and reliable source of information, without compromising on visual appeal.

Deliverables: